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MMultimedia Marketing (B.Sc.)

Studying Multimedia Marketing in Schmalkalden

In Multimedia Marketing you will learn the targeted planning and application of new media. The focus is on the design and realisation of multimedia contents in online and offline marketing. You will get to know a broad portfolio of methodologies, procedures and techniques of modern marketing management: from situational and target group analysis, target and strategy development, realisation of specific measures, e.g. website development, search engine optimization and social media marketing to photo and video design.

We consciously draw the line to traditional business administration or marketing studies, which are broad in scope and examine the aspects and contributing factors for business success as diverse as possible. The Multimedia Marketing studies teach specific marketing knowledge targeted to digital areas and they build on solid knowledge in the field of business administration and information technology, e.g. programming and business informatics. The content is complemented by modern aspects of design and media creation.

Our graduates achieve a broad professional foundation which allows them a direct start into a professional career.

The study programme has been offered since 2008 and has enjoyed high demand since then.


Form of study: Full-time
Duration of study: 6 semesters
Teaching language: German
Degree: Bachelor of Science
ECTS: 180
Next start: Always in winter term
Application deadline: 15.09.