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Digital Marketing (M.Sc.)

Convince your target group in the digital world.

Educational objective
In times of advancing digitalization, this Master's degree teaches students skills that enable them to make marketing decisions using technical possibilities.  In-depth knowledge of the fields of marketing, business informatics, communication design and media production is taught.
During the course, students acquire in-depth knowledge of online and social media marketing as well as performance marketing. Students deal with various digital strategies, deepen their knowledge in the field of customer experience management and assess and create user interfaces.

The aim of the course is to impart comprehensive skills that enable students to meet practical requirements professionally and responsibly. They acquire the necessary knowledge and skills to analyze and solve marketing challenges in the context of new media in a goal-oriented manner. The Master's in Digital Marketing has a special, highly topical profile within Germany thanks to the teaching of extensive design-oriented skills and its connection to the Faculty of Computer Science.

At a glance

Study form Full time
Study duration 4 semester
Teaching language: German
Graduation Master of Science
ECTS 120
Study start

In winter term

Application period

July 15th

After completing the compulsory area, in which the advanced basics for these application areas are taught, students can deepen their skills in one of the following profile lines, depending on their inclination. There are extensive opportunities to work on research and transfer projects in all profile lines.

Digital Marketing Master: Business Informatics profile line

In this profile line, management processes in the service sector and smart services as well as IT consulting are taught and the corresponding software-supported management of application system architectures is deepened.

Digital Marketing Master: Media profile line

This profile line focuses on media production skills, particularly in the areas of 3D content creation, immersive media and studio video production.

The admission requirements for the Master's degree in Digital Marketing are fulfilled by those who have successfully completed the Bachelor's degree in Multimedia Marketing or have acquired comparable skills, e.g. through a completed undergraduate degree at a state or state-recognized college/university.