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Business Administration (B.A.)

Studying Business Administration at Schmalkalden University

On a daily basis we come across a variety of products: consumer goods like food and drinks, durables like cars, or services like a visit at the hairdresser's. But it is not just the products that ensure the manufacturer’s success. The study programme Business Administration examines all the other areas that contribute to success. In the course of study, we will look at several questions regarding business management, e.g.:

What kinds of products does the consumer demand (market research)? Where and how do I make purchases for my business in an appropriate and cost-effective manner? How do I guarantee optimal production of my product (production)? How do I sell my product (marketing)? How do I find the right employees (human resources)?

Form of study:Full-time
Duration of study:7 semesters
Teaching language:German
Degree:Bachelor of Arts
Next start:Always in winter term
Application deadline:30.09.2022
Central Student Advisory Service

Franca Kröger-Pfaff

Phone: +49 (0) 3683 - 688 1023
Fax: +49 (0) 3683 688 98 1023

Corinna Endter

Phone: +49 (0) 3683 - 688 1024
Fax: +49 (0) 3683 688 98 1024

Send e-mail

Academic Advisory Service

Nancy Richter
House C, Room 0309

Phone: +49 (0) 3683 - 688 3111

Send e-mail

International Office

Dr. Marcus Hornung

Phone: +49 (0) 3683 - 688 1010

Send e-mail