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Multimedia Marketing (B.Sc.)

Studying Multimedia Marketing in Schmalkalden

In Multimedia Marketing you will learn the targeted planning and application of new media. The focus is on the design and realisation of multimedia contents in online and offline marketing. You will get to know a broad portfolio of methodologies, procedures and techniques of modern marketing management: from situational and target group analysis, target and strategy development, realisation of specific measures, e.g. website development, search engine optimization and social media marketing to photo and video design.

We consciously draw the line to traditional business administration or marketing studies, which are broad in scope and examine the aspects and contributing factors for business success as diverse as possible. The Multimedia Marketing studies teach specific marketing knowledge targeted to digital areas and they build on solid knowledge in the field of business administration and information technology, e.g. programming and business informatics. The content is complemented by modern aspects of design and media creation.

Our graduates achieve a broad professional foundation which allows them a direct start into a professional career.

The study programme has been offered since 2008 and has enjoyed high demand since then.

Form of study:Full-time
Duration of study:6 semesters
Teaching language:German
Degree:Bachelor of Science
Next start:Always in winter term
Application deadline:30.09.2022
Central Student Advisory Service

Franca Kröger-Pfaff

Phone: +49 (0) 3683 - 688 1023
Fax: +49 (0) 3683 688 98 1023

Corinna Endter

Phone: +49 (0) 3683 - 688 1024
Fax: +49 (0) 3683 688 98 1024

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Academic Advisory Service

Prof. Dr.-Ing. Thomas Heimrich
House B, Room 0214

Phone: +49 (0) 3683 - 688 4116

Send e-mail

International Office

International Office

Hochschule Schmalkalden
University of Applied Science
House A, Room 0008
Blechhammer 9
98574 Schmalkalden

Dr. Marcus Hornung

Tel.: +49 (0) 3683 - 688 1010

Opening Hours

Tuesday to Thursday:

10.00-12.00 and 13.00-14.30
or by prior agreement

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